The Montreal Auto Show is in its 79th edition which takes place from January 19 to 28, 2024, expecting a visit from 150,000 people. After COVID, the last edition was disappointed by the lack of participants which saw its space reduced by a third. This edition is an opportunity for the organizers to redeem themselves with a strong participation and the return of the exhibition spaces on the 3 floors of the Palais des Congrès, although there are still a few absentees. Whatever the case, those present knew how to put on a show, notably with the presence of Tesla's Cybertruck and the Ferrari collection of Luc Poirier, a Quebec multimillionaire who admits to having extravagances, such as his collection of 58 cars of value of 60 million dollars. The brands: Ford, Lincoln, Genesis, Infiniti, Mitsubishi, McLaren and Volkswagen are present thanks to the participation of their dealers in the region.