Dodge La Femme: first car dedicated entirely to women

With the beginning of marketing concepts in the 50s in America, we began to witness the emergence of segmentation strategies made by strategists of large US companies. What could be more natural than to differentiate between products for men and women.

So Dodge created La Femme, the first car designed exclusively for women in 1955.

At that time, most families had two cars, one for the gentleman and one for the lady. Naturally, Chrysler designed the Dodge La Femme. Beyond the pink and pearly white color, the car had features specifically designed for women, such as a low threshold for easier access, a wider body for more protection, a design style according to feminine tastes and codes where there was a proliferation of chrome and gilding, La Femme emblems, feminine accessories such as a raincoat, umbrella, handbag, lipstick, a powder compact...

Unfortunately it was a failure, because the male marketers at Chrysler just thought they would jump at the sales opportunity without taking into consideration the opinion of women who did not want a car different from their husband's. As if men never knew women enough.